Newcastle United are currently in 6th place in the Premier League only 2 points from a Champions League spot, very much to everyone’s surprise. With a team that, if you look to the individual quality of the players, should be nowhere near this position it is really a great achievement. One could expect their chairman to be hailed then? You couldn’t be more wrong. Here is a brief story about an expert in controversial decisions and bad timing. An owner leaving no one without an opinion but unfortunately for him, most of them are rather negative. That is partly understandable but judging from his achievements also a man that actually must be doing quite a few things right...
Mike Ashley is a 47 year-old British businessman from Burnham. He is the founder of Sports Direct and since 2007 the owner of Newcastle United after an investment of around £135 million. Ashley is estimated to have a wealth of £950 million and has, apart from Sports Direct, made a lot of money by buying brands such as Dunlop Slazenger, Kangol and Lonsdale.
With the purchase of Newcastle Ashley also inherited old debts costing him another £100m upon purchase to steady the club's financial situation. Some have criticised him for not doing due diligence when buying the club, as he subsequently revealed he had been unaware of many of these issues prior to purchase.
As for financial advisors I don’t know who assisted him but this lack of knowledge may also have been one reason to why he installed Chris Mort as chairman to take care of the club. A decision that left Ashley himself to act more as a fan drinking in local bars and following the team from the stands with the supporters wearing the team shirt.
The appointment of local hero Kevin Keegan as manager in early 2008 made Ashley a very popular man. Mike himself even started wearing “King Kev 1” on the back of his shirt. His, let’s say, casual style was however criticized later that year when video footage shown on television showed him down a pint of beer in the away stands during Newcastle's game at Emirates against Arsenal. Drinking alcohol in the stands is contravening Premier League licensing rules that alcohol may not be consumed in sight of the pitch. The incident in itself wasn’t that bad of course, but it was around this time that the relationship between Mike Ashley and the club's supporters began to fall apart.
In early September Keegan was out of the club with one of the reasons claimed to be the interference in team matters with Director of Football Dennis Wise. Initially it wasn’t exactly clear under what circumstances Keegan left the club but he did receive £2,000,000 compensation from the club two months later following a Premier League arbitration panel finding Newcastle guilty of "constructive dismissal".
As popular Ashley was the day of the appointment of Keegan, now in opposite the fans were furious with him and his overall conduct. It even led him to put the club up for sale with the statement: "I have listened to you. You want me out. That is what I am now trying to do". Ashley’s actions also led to the creation of the Newcastle United Supporters Club established to represent the fan's views to any future board. A fan buyout of the club was also discussed but towards the end of the year Ashley announced that the club were no longer up for sale, after failing to find an acceptable buyer.
A reason for that was likely the poor performance on the pitch seeing Newcastle in the lower regions of the table under the interim manager Joe Kinnear. In April 2009 Kinnerar suffered heart trouble, leaving Ashley to yet again appoint another old local hero, in form of Alan Shearer, as a manager. This was perhaps yet another flirt with the fans but as Newcastle under Shearer’s regime was unable to achieve more than 5 points from the remaining eight games it left Newcastle United facing relegation to the Championship. Ashley was once more under hard pressure and set to sell the club yet again. However, with the relegation and financial unstableness he also this time couldn’t find any buyer of the club.
Since the departure of Kevin Keegan and the following relegation Ashley toned down his presence at games. But as for team performances it all started to go well again under new manager Chris Houghton. Under Houghton Newcastle finished on 1st place in the Championship taking them straight back to the Premier League. The start of their season in the Premier League was rather well, withi.e. an impressive 5-1 derby-win over Sunderland. Therefore, the majority of fans was yet again furious with Ashley’s leadership when Houghton became the first manager in the Premier League getting sacked 2010/11.
It didn’t get any better when the replacement turned out to be Alan Pardew, a manager with a not that impressive track record. Despite leading Southampton to the 2010 Football League Trophy Pardew was unemployed folling being dismissed five months later amidst reports of conflicts with staff and the chairman. As rumours went on regarding the next manager for Newcastle over 40,000 fans taking part in a poll on Sky Sports website on who should become the next manager, Pardew received only 5.5% of voters support.
But today Newcastle United FC are well up there among the top clubs so far this season with Pardew leading Newcastle to their best start to a Premier League campaign in 17 years. Just like former manager Houghton that includes beating bitter rivals Sunderland. Experts and supporters claim that the appointment of Pardew and its outcome has been pure luck. That may be the case but no one can question the results of recent year. Clever or lucky? I doubt the Geordies supporting The Magpies cares... I even doubt that Mike Ashley cares.
/ Alexander